5 Ways to Keep Visitors Coming Back
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A lot of successful websites depend on returning visitors to
account for a major part of their traffic. Returning visitors
are easier to convert into paying customers because the more
often they return to a site, the more trust they have in that
site.
The credibility issue just melts away. Hence, keep your
visitors coming back to your site with the following
methods:
History: Article | NOV 19/06
Edited : Lonnie A | Mar 26/09
1) Start a forum, chatroom or shoutbox
When you start a forum, chatroom or shoutbox, you are providing
your visitors a place to voice their opinions and interact with
their peers -- all of them are visitors of your site. As
conversations build up, a sense of community will also follow
and your visitors will come back to your site almost
religiously every day.
2) Start a web log (blog)
Keep an online journal, or more commonly known as a blog, on
your site and keep it updated with latest news about yourself.
Human beings are curious creatures and they will keep their
eyes glued to the monitor if you post fresh news frequently.
You will also build up your credibility as you are proving to
them that there is also a real life person behind the
website.
3) Carry out polls or surveys
Polls and surveys are other forms of interaction that you
should definitely consider adding to your site. They provide a
quick way for visitors to voice their opinions and to get
involved in your website. Be sure to publish polls or surveys
that are strongly relevant to the target market of your website
to keep them interested to find out about the results.
4) Hold puzzles, quizzes and games
Just imagine how many office workers procrastinate at work
every day, and you will be able to gauge how many people will
keep visiting your site if you provide a very interesting or
addicting way of entertainment. You can also hold competitions
to award the high score winner to keep people trying
continuously to earn the prize.
5) Update frequently with fresh content
Update your site frequently with fresh content so that every
time your visitors come back, they will have something to read
on your site. This is the most widely known and most effective
method of attracting returning visitors, but this is also the
least carried out one because of the laziness of
webmaster's.
No one will want to browse a site that looks the same over ten
years, so keep your site updated with fresh bites!
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