Humor Turns eMail
Viral
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A study by Sharpe Partners, an interactive marketing agency,
revealed that 89% of adult Internet users in America share
content with others via eMail. This is excellent news for those
companies who use self-propelling word-of-mouse” eMail
techniques to sell their products.
History: Article | MAY 13/06
Edited : Lonnie A | MAR 28/09
The study generated some interesting results regarding the type
of content that is most often forwarded, as well. The most
popular content is humorous material.
The second most popular category is news, followed by
healthcare and medical information, religious and spiritual
material, games, business and personal finance information and
sports/hobbies… in that order. So it is easy to see that humor
is the best content for your viral eMail campaign.
Cartoons, jokes and funny video clips are among the things that
can be added to an eMail to insure that it will go viral.
People will want to pass along something that makes them
laugh.
They are a lot more likely to hit the forward button and send
your email to their friends and relatives if it is an
“advertainment” rather than an advertisement.
Not along ago, about 35 million people got an eMail containing
a picture taken in Disneyland. It took a minute to see it but
there was Donald Duck lying prone in front of the famous
Cinderella Castle. The title of the picture was “Bird Flu has
hit Disneyland”. It was a viral eMail advertising Disneyland
and used the edgy strategy of making light of what’s serious…
and it works.
I’d guess that most people who own a computer have seen that
picture… and thus the advertisement for Disneyland. The bird
flu epidemic is newsworthy and has the potential to attract an
enormous amount of attention to any brand that might, for
whatever reason, associate itself with it.
Remember that people are much more likely to share a joke or a
funny picture than anything else so you would be well advised
to include humor in your eMail campaign.
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Continue -> Why and How eMail Viral Marketing
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