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Press Release unPlugged eCourse

How to Write a Professional Press Release

Press Release unPlugged - Lonnie Amirault

 

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What is a Press Release?

Simply, a press release is a document designated for use by the press. Generally, however, a press release is a news piece directly related to a company or organization that can be used by the press in his or her publications of a story.  

What are 'Press Relations'? 

'Press relations' are the other PR. Press relations involves dealing directly with members of the press such as journalists and editors, and developing useful relationships with them. It also involves how you portray yourself and your products and services to them.  

Why are these things important? 

Press releases and relations are important because you can use the press to your own benefit for promoting yourself, your products or your services. One mention in the editorial of a magazine is worth more than a paid advertisement since the editorial is more respected and is meant to portray an unbiased opinion. Whether or not this is the actual case, an editorial is usually better than an ad.  

Why is being in the press an effective form of promotion? 

When you wake up, what do you do? Perhaps you read the paper, watch the morning news, or flip through an old magazine like millions of others in the world. Some people even go straight online and download their news direct. The inescapable fact is that the media has supplied much of your knowledge about the outside world.  

It might worry you to imagine that the media often affects your purchases and views. Whenever we're considering a major purchase, we will usually look through magazines or Web sites for reviews of competing products to get a better idea of what we're going to buy. If we hear some particularly interesting news about a company in a trade journal, we will often check out their Web site and try to get more information. The media helps us make choices by giving us options, and keeps us informed of the world.  

Once the media highlights your service or product you're suddenly connected to a larger group of people. That may only be a hundred influential sales people or a million home-based customers. Whoever you're trying to target, you can reach them through the press.

Example Press Release

VideoMaxMan, Inc. Announces World's Largest Cell Phone Screen
Pundits applaud visual breakthrough.

SEATTLE, Jun. 30, 2008 - After twenty years of development and an investment of over $450 million VideoMaxMan revealed their incredible new VMM-232 cell phone screen to a packed crowd at the annual Wobegon Telecommunications Convention

"This is a proud and truly momentous moment in our company's one hundred and fifty year history" said Mac McDougal, CEO of VideoMaxMan. "It's amazing that in only a few decades ago we have gone from two tin cans tied together with string to watching widescreen movies on a screen the size of a postage stamp".

The VMM-232 is the first cell phone screen ever released that has a touch-screen expander button that automatically grows the screen from its normal size (two by two and a half inches) to the equivalent of a sixty inch wide screen TV. This size increase is achieve through patented nano-pixel technology and works in a similar way to the VMM-100, which has been in use by the US Military and NASA since 2007.

In addition to its record-breaking screen size the VMM-232 boasts several other unique features including the patent pending glass screen made out of Poly Nanosendria Complex 3. "The PNC3 screen technology means you could drop the phone from the top of the Empire State Building and there wouldn't be a scratch on it" says Pamala Manzoto, CTO of VideoMaxMan.

It also boasts a battery life of over two-hundred-and-eighty hours, a blue tooth range of over two miles, and can plug into the new virtual USB standard sockets that are becoming increasingly popular in both business and home environments.

A red button on the back of the VMM-232 will convert it from a cell phone into a deluxe coffee maker, so if you ever find yourself out of range of a Starbucks you can pour yourself a fresh Cappuccino at the press of a button.

The prototype of the VMM-232 that was revealed at the Wobegon Telecommunications Convention goes into full-scale production in 2024 and should be available in retail outlets by Christmas 2026.

"We're expecting great things from the VMM-232 when it is released to the public and expect demand to exceed that of the VMM-231 which hit the shops last Christmas and saw lengthy queues in New York, Los Angeles and Chicago" said Paddy O'Flarty, CMO of VideoMaxMan.

For additional information on VideoMaxMan VMM-232 visit www.videomaxman.com

ABOUT VIDEOMAXMAN - VMM was set up in 1860 to meet the rapid demand for tin cans tied together with string. Its first product, the Tin-o-Matic 200, sold over one million units in less than six months. In its 150 year history it has been a major player in the telecommunications industry and has contributed to many of the major innovations in the sector. VideoMaxMan is a founder member of the TCBM-PO and was awarded the prestigious TC of the year award in 1889.

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Contact:
John Cross
VideoMaxMan Inc.
365 Crowne Plaza
Western Avenue
Albany
New York
1111-0000




Receive this 'Press Release unPlugged' eCourse directly to your inbox. Written with a great deal of consideration, the instructions and strategies will enhance your Online Marketing capabilities a Thousand Fold.

This unRestricted unCensored Press Release eCourse is filled with fundamental instructions. This eCourse is NOT a Newsletter, so advertising will be minimum to none. It is edited in a manner to make best of what you already know and what to avoid. Thus, to increase your bottom line.

Here are the topics I cover in this eCourse:

  • How to Write a Press Release: Finding and Developing Your Story

Finding your story
Developing your story
Reasons why your story would be published
Developing different angles

  • How to Write a Press Release: Constructing the Press Release

Starting out
The title: The most crucial part of any release
The 'main' part
Last extra paragraphs and details
Editing your release

  • How to Write a Press Release: Making Media Appearances

To comment on a story or feature
To be interviewed (on TV or Radio)
Interview Technique
Crafting a Perfect Press Release
Making the news
If you don't have news, create it!
Host an event
Be smart about your product

  • Writing a Press Release: The Successful Way

So what does the press want?

  • Tag, You're It!

TIPS for writing good taglines for your business offer

  • How to Write and Target a Persuasive News Release

Be newsworthy
Be first
Be unique
Be focused

  • Lights, Camera, Action... Who did You Invite to Your Web Site's Debut?

Prepare the invitations or rather the AD Copy

  • Copywriting: Techniques for a Great Body!

Think about your Readers
Organize your Copy
Short is Better
Don't be a Dictionary
Keep Clear of Tech-Terms with Wide Audiences
Clear & Concise
Get to the Point
There's No Place for Sexism or Racism

 

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