Folksonomies a New Viral Marketing Tool
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A new consumer phenomenon is called "tagging" or "folksonomies"
(short for folks  and taxonomy). Tagging is powerful because
consumers are creating an organizational structure for
online content. Folksonomies not only enable people to
file away content under tags, but, even better, share it
with others by filing it under a global taxonomy that they
created.
History: Article | MAY 13/06
Edited : Lonnie A | MAR 28/09
Here's how tagging works. Using sites such as del.icio.us - a
bookmark sharing site – and Flickr - a photo sharing site -
consumers are collaborating on categorizing online content
under certain keywords, or tags.
For instance, an individual can post photographs of their iPod
on Flickr and file it under the tag "iPod." These images are
now not only visible under the individual user's iPod tag but
also under the community iPod tag that displays all images
consumers are generating and filing under the keyword. Right
now Flickr has more than 3,500 photos that are labeled
"iPod."
Tagging is catching on because it is a natural complement to
search. Type the word "blogs" into Google and it can't tell if
you are searching for information about how to launch a blog,
how to read blogs, or just what.
Large and small sites alike are already getting on to the
folksonomy train. They are rolling out tag-like structures to
help users more easily locate content that's relevant to
them.
Although tags are far from perfect, marketers should,
nevertheless, be using them to keep a finger on the pulse of
the American public. Start subscribing to RSS feeds to monitor
how consumers are tagging information related to your product,
service, company or space.
These are living focus groups that are available for free,
24/7. Folksonomy sites can be also be carefully used to unleash
viral marketing campaigns - with a caveat. Marketers should be
transparent in who they are, why they are posting the
link/photos and avoid spamming the services.
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