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Viral Marketing – Why is it so Powerful? Viral marketing is the new marketing and advertising trend right now, especially in the online scene. It takes advantage of the internet’s network effect to be able to reach a great number of people in such a short time. History: Article | NOV 19/06 Edited: Lonnie A | MAR 26/09 Benefits of Viral Marketing Viral marketing strategies offer several advantages to businesses. - Easy to execute. There
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The Principles of Viral Marketing Viral marketing has definitely gained its popularity over the global network. More and more businesses are adopting this marketing strategy to gain their fair share in the market. The approach developed by Hotmail in increasing its number of subscribers is one classic example of viral marketing. History: Article | NOV 19/06 Edited: Lonnie A | MAR 26/09 How Hotmail Did It Hotmail is one of the first web-based email provider
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Houston Museum of Natural Science Went Viral The Houston Museum of Natural Science (HMNS) was one chosen to showcase the world-famous Exhibition for the Lord of the Rings Trilogy. HMNS quickly realized that while the exhibit was expected to generate a great deal of interest, it didn’t have a lot of appeal for their core audience. The success of the exhibition, therefore, would rest in how it was marketed. History: Article | MAY 13/06 Edited
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What Works & What Doesn't in Viral Marketing Stop! Stop with the enforced eMail forwards already... Forcing or bribing people to forward your eMail to friends or family members to gain a reward looks skanky in today's ultra-permission-based world. Especially when you tell visitors nothing about their friend's or family’s privacy in the space directly next to the eMail form. History: Article | MAY 13/06 Edited : Lonnie A | MAR 28/09 A true viral
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Start Viral Marketing Campaigns Using eBooks Viral Marketing sounds like something bad but it is actually something very good. It is after all, a powerful way to generate traffic to your website. Think about how a virus spreads from one person to another. History: Article | MAY 13/06 Edited : Lonnie A | MAR 28/09 If a person gets sick and sneezes, they can give the virus to many more people… these people get sick
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Folksonomies a New Viral Marketing Tool A new consumer phenomenon is called "tagging" or "folksonomies" (short for folks and taxonomy). Tagging is powerful because consumers are creating an organizational structure for online content. Folksonomies not only enable people to file away content under tags, but, even better, share it with others by filing it under a global taxonomy that they created. History: Article | MAY 13/06 Edited : Lonnie A | MAR 28/09 Here's how
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6 Ideas for Viral Marketing Here are six ideas to help you start your viral marketing campaign: 1. Purchase the branding rights to a viral eBook. Allow people to give away your free eBook to their visitors. Then, their visitors will also give it away. This will just continue to spread your ad all over the Internet. History: Article | MAY 13/06 Edited : Lonnie A | MAR 28/09 2. If you have the ability
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Four Good Reasons to Use Viral eBooks It is a well known and widely accepted fact, that eBooks….FREE eBooks…are one of the best weapons in a viral marketing campaign arsenal. Here are four good reasons why this is true today and will continue to be true for the foreseeable future: History: Article | MAY 13/06 Edited : Lonnie A | MAR 28/09 1. eBooks are cheap to produce and don’t take long to set up.
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Using Chat Rooms in Viral Marketing Spamming chat rooms or instant messaging systems with undifferentiated marketing messages is certainly not a very good idea. But if they are used the right way, these channels can be great to communicate with the market - especially to establish a dialogue with customers. History: Article | MAY 13/06 Edited : Lonnie A | MAR 28/09 Have you ever been to a chat room and posted a message. If
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Successful Forum Viral Marketing In order to be successful using forums to do viral marketing there are some things that are required. Do Your Homework: Prior to joining any forum, you must do some research. History: Article | MAY 13/06 Edited : Lonnie A | MAR 28/09 1. Join relevant forums that are in some way related to the promotion’s primary sales market. For example, someone involved with a health related product, many types of
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Using Forums in Viral Marketing Recently, forum marketing has been touted as a kind of free, organic, viral marketing. But because so many marketer's go into forums purely with the intention of marketing products or services, their actions and attitude unwittingly causes the exact opposite of the desired effect. History: Article | MAY 13/06 Edited : Lonnie A | MAR 28/09 Forums aren’t marketplaces but when used as such, the marketers’ actions become offensive and
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Viral Marketing using Forums There are different types of forums, beyond the obvious topical types, of “marketing” or “special interest”, etc. “Marketing” and “special interest” are two types of what are commonly referred to as “open forums”. History: Article | MAY 13/06 Edited : Lonnie A | MAR 28/09 There are, however, business and professional forums, which do not operate under the same rules and, more often than not, disallow any and all types of
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Using eMail to Achieve Objectives Viral marketing is an integral part of a campaign strategy that is used to achieve objectives. It is not the objective itself. If the main objective of an eMail campaign is branding, in order to achieve greater branding success exposure you craft your message or offer in a way that it encourages pass-along. History: Article | MAY 13/06 Edited : Lonnie A | MAR 28/09 Producing a message with a
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Using File Sharing in Viral Marketing There are probably ten million people online, looking for downloads at any given time. Of course, a lot of them could be looking for pornography or free software but still, reaching a minimum on a million people on any given day does offer some rather intriguing possibilities. History: Article | MAY 13/06 Edited : Lonnie A | MAR 28/09 People like using file services to download music for two
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Viral Marketing Goes Mobile Mobile devices, mobile phones and PDA’s are one of the last great frontiers of viral advertisement opportunities. However, we have become experts at filtering everything, our air and water, our eMail and pop-ups, and our mobile devices as well. We are good at filtering. History: Article | MAY 13/06 Edited : Lonnie A | MAR 28/09 The very idea of unwanted advertising streaming through our Blackberries is abhorrent. Mobile devices are
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Using Videos in Viral Marketing More and more advertisers are adopting video as broadband continues to rise and ad-serving technologies become more sophisticated. Online video advertising is really taking off. Users’ attention can be captured and ads stand out from the crowd in an increasingly ad-cluttered online environment. History: Article | MAY 13/06 Edited : Lonnie A | MAR 28/09 It is true that video formats cost five to ten times more to serve than
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3 Steps to Find Freebies to Add to Your eBook Those of us who regularly shop on line are familiar with the array of free gifts, free bonuses and just plain freebies that are offered to a visitor to a website to encourage them to buy. History: Article | MAY 13/06 Edited : Lonnie A | MAR 28/09 How could you collect, select and offer free gifts, which will be valued as much as the
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Business to Business Do It Too They use viral marketing by e-mail as a marketing tool... what did you think I meant? Viral marketing can work well for B2B providers, as long as the following is true: History: Article | MAY 13/06 Edited: Lonnie A | MAR 28/09 1. The product or service has to add value for the sender, as well as, the receiver. 2. The offer has to be deliverable. You don’t want
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What an eBook Can Do for You An eBook that includes your marketing message and a link to your website is a proven technique in viral marketing. This method uses the multiplication effect to “explode” the distribution of your message by willing participants. History: Article | MAY 13/06 Edited : Lonnie A | MAR 28/09 This is the basic principle that was used by Hotmail to get established. When the two founders set up their
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eBooks and Affiliate Programs Some eBooks combine very well with an affiliate program. When the affiliate receives some extra benefit from promoting the viral message, like being able to brand your eBooks with his affiliate links, the affiliate makes a sale when a reader buys through a branded link. History: Article | MAY 13/06 Edited : Lonnie A | MAR 28/09 You benefit from increased traffic on your website because the affiliate is willing to
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Getting a Buzz On Viral marketing has matured a bit over the years. There seems to have been a shift to the web not just being seen by agencies and brands as another tick box for any ad campaign. History: Article | MAY 13/06 Edited : Lonnie A | MAR 28/09 Which is significant enough, but now being the medium where a campaign is launched to create a buzz before it hits TV and print.
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Humor Turns eMail Viral A study by Sharpe Partners, an interactive marketing agency, revealed that 89% of adult Internet users in America share content with others via eMail. This is excellent news for those companies who use self-propelling word-of-mouse” eMail techniques to sell their products. History: Article | MAY 13/06 Edited : Lonnie A | MAR 28/09 The study generated some interesting results regarding the type of content that is most often forwarded, as well.
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Why and How eMail Viral Marketing Works What does a virus have to do with marketing? Viral marketing describes any strategy that encourages individuals to pass on a marketing message to others, creating the potential for exponential growth in the message's exposure and influence. History: Article | MAY 13/06 Edited : Lonnie A | MAR 28/09 Like viruses, such strategies take advantage of rapid multiplication to explode the message to thousands and then to millions.
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How to Get and Use eMail Addresses for Viral Advertising Viral marketing has an array of possibilities and ways to achieve your overall goals. However, just like everything else, pre-planning and the right setup to create success are the things you will need to make it work for you and your e-business. History: Article | MAY 13/06 Edited : Lonnie A | MAR 28/09 The first thing you want to be sure you don’t do
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The Subservient Chicken Created for Miami Advertising Agency Crispin Porter and Bogusky by The Barbarian Group, the Subservient Chicken is a viral marketing promotion of Burger King’s line of chicken sandwiches. History: Article | MAY 13/06 Edited : Lonnie A | MAR 28/09 The campaign is based on a web site that features a person in a chicken costume. The actor performs a wide range of actions based on a user’s input, showing pre-recorded footage
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