When Is the Right Time to Redesign
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If you run a website, chances are you often wonder whether it
is the right time to do a total redesign of the layout of your
website. Here are some points to consider:
History: Article | NOV 19/06
Edited : Lonnie A | MAR 26/09
Are you thinking of a redesign just for the sake of it? If you
answered yes to that question, it is not yet the right time to
do a redesign. Remember, a design serves a specific
purpose.
If you are not sure whether to do an overhaul of your site,
keep in mind that your current design might have a specific
purpose that you might not know about. You will lose that
function if you do a redesign.
On the other hand, if your website has had the same website
design since 1990, perhaps it is high time to do a redesign.
The last thing you would ever want to happen to your site is
when visitors leave your site without taking a look at your
content just because the design is old fashioned. If this is
your case, here are some points to ponder before doing a
redesign.
Redesigning your website is like performing plastic surgery on
it. Your website loses its current identity (for the better or
worse) and your regular visitors might not recognise your new
design at first glance. You risk losing them just because they
thought they landed on the wrong page.
Hence, it is very important that you retain a characteristic
feature from your old layout. Perhaps it is the logo of your
site; perhaps it is the same text style for the title for your
site.
To play it safe, put a poll on your site to let your visitors
do the talking. If they think it is necessary for the website
to have a fresh look, give it to them!
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