Who Is Your
Audience
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Understanding the type of people who visit your site is a very
important task because you can use that information to enhance
your site to suit them. As a result, you will gain more loyal
returning visitors that come back again and again for more.
History: Article | NOV 19/06
Edited : Lonnie A | MAR 26/09
What is the age level and what kind of knowledge does your
audience have? A layman might linger around a general site on
gardening, but a professional botanist might turn his nose at
the very same site.
Similarly, a regular person will leave a site filled with
astronomy abstracts but a well educated university graduate
will find that site interesting.
Take your audience's emotional state into consideration when
building your site. If a very irritated visitor searches for a
solution and comes across your site, you will want to make sure
you offer the solution right up front and sell or promote your
product to him second.
In this way, the visitor will put his trust in you for offering
the solution to his problems and is more likely to buy your
product when you offer it to him after that.
When you design the layout for your site, you have to take into
account the characteristics of your audience. Are they old or
young people? Are they looking for trends or are they just
looking for information served without any icing on the
cake?
For example, introducing a new, exciting game with a simple,
straightforward black text against white background page will
definitely turn prospects away. Make sure your design suits
your site's general theme.
Try to sprinkle colloquial language in your sites sparingly
where you see fit and you will create a sense that your
audience is on common ground with you. This in turn builds a
trusting relationship between you and your audience, which will
come in useful should you want to market a product to your
audience.
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