How Newspaper Publishers Think

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Typical Newsletter Format:
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Subject:
How Newsletter Publishers Think

Hi [%FirstName%],

In today's issue, we will discuss on how you can make your money from your newsletter just by thinking like a newspaper publisher.

How On Earth Does a Newspaper Company Make Money?
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Take the daily paper you read in the morning for example.

The newspaper publisher has to hire reporters, writers and other important staff to create the up-to-date content for the next day.

The publisher also has to invest regularly in heavy duty machineries and loads of papers (and trees!) in printing tons of newspapers on a daily basis.

And in order to ensure that the newspapers are delivered on time, the publisher appoints agents at every important part of the territory covered.

It's obvious that pricing each paper at measly cents won't be able to even pay some of the above-mentioned chores.

So, how do the newspaper publisher and the company make money to do all of the above let alone profit?

See those Advertisements?
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Sure, you come across lots of advertisements in the newspaper and especially the classified ads section. THAT'S HOW THE NEWSPAPER PUBLISHER MAKES HIS MONEY!

He simply sells advertising space to advertisers!

And he is able to sell a long range of ads with different quotes and pricings (we're talking about thousands of dollars even per ad), owing to the high level of readership the newspaper publication has fetched.

How Your eZine Can Do the Same
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The good news is that:

* You don't need to spend a dime on printing,
* You don't need to appoint your own agents,
* Your eZine delivery is automated, and
* Your only investment, at the least, is an auto responder!

But using the same powerful technique that your local paper publisher uses, you can make money from your eZine publication by selling advertising space to interested advertisers!

And as mentioned in the last issue, mailing list owners have the up-hand advantage that product owners do not really have.

Product owners can choose to Joint Venture with you, or buy advertising space in your newsletter to advertise to your subscribers!

This is very possible, especially if your mailing list size exceeds 1,000 subscribers and beyond.

In the Next Issue
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I'll highlight to you some of the most often used eZine formats on the Internet. As I describe the pros and cons to you, you get to decide which one is the best for you.

See you again, [%FirstName%]!

Sincerely,
[%Name%]
Email: [Insert Your Email Address Here]

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[Insert Your Resource Box Here]

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