Press Release unPlugged
eCourse
How to Write a
Professional Press
Release
This page last updated:
What is
a Press Release?
Simply, a press release is a document
designated for use by the press. Generally,
however, a press release is a news piece
directly related to a company or organization
that can be used by the press in his or her
publications of a story.
What are 'Press
Relations'?
'Press relations' are the other PR.
Press relations involves dealing directly with
members of the press such as journalists and
editors, and developing useful relationships
with them. It also involves how you portray
yourself and your products and services to
them.
Why are these things
important?
Press releases and relations are
important because you can use the press to your
own benefit for promoting yourself, your
products or your services. One mention in the
editorial of a magazine is worth more than a
paid advertisement since the editorial is more
respected and is meant to portray an unbiased
opinion. Whether or not this is the actual
case, an editorial is usually better than an
ad.
Why is being in the press an
effective form of promotion?
When you wake up, what do you do?
Perhaps you read the paper, watch the morning
news, or flip through an old magazine like
millions of others in the world. Some people
even go straight online and download their news
direct. The inescapable fact is that the media
has supplied much of your knowledge about the
outside world.
It might worry you to imagine that the
media often affects your purchases and views.
Whenever we're considering a major purchase, we
will usually look through magazines or Web
sites for reviews of competing products to get
a better idea of what we're going to buy. If we
hear some particularly interesting news about a
company in a trade journal, we will often check
out their Web site and try to get more
information. The media helps us make choices by
giving us options, and keeps us informed of the
world.
Once the media highlights your service or
product you're suddenly connected to a larger
group of people. That may only be a hundred
influential sales people or a million
home-based customers. Whoever you're trying to
target, you can reach them through the
press.
Example Press Release
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VideoMaxMan,
Inc. Announces
World's Largest
Cell Phone
Screen
Pundits applaud
visual
breakthrough.
SEATTLE, Jun. 30,
2008 - After twenty
years of
development and an
investment of over
$450 million
VideoMaxMan
revealed their
incredible new
VMM-232 cell phone
screen to a packed
crowd at the annual
Wobegon
Telecommunications
Convention
"This is a proud
and truly momentous
moment in our
company's one
hundred and fifty
year history" said
Mac McDougal, CEO
of VideoMaxMan.
"It's amazing that
in only a few
decades ago we have
gone from two tin
cans tied together
with string to
watching widescreen
movies on a screen
the size of a
postage stamp".
The VMM-232 is the
first cell phone
screen ever
released that has a
touch-screen
expander button
that automatically
grows the screen
from its normal
size (two by two
and a half inches)
to the equivalent
of a sixty inch
wide screen TV.
This size increase
is achieve through
patented nano-pixel
technology and
works in a similar
way to the VMM-100,
which has been in
use by the US
Military and NASA
since 2007.
In addition to its
record-breaking
screen size the
VMM-232 boasts
several other
unique features
including the
patent pending
glass screen made
out of Poly
Nanosendria Complex
3. "The PNC3 screen
technology means
you could drop the
phone from the top
of the Empire State
Building and there
wouldn't be a
scratch on it" says
Pamala Manzoto, CTO
of VideoMaxMan.
It also boasts a
battery life of
over
two-hundred-and-eighty
hours, a blue tooth
range of over two
miles, and can plug
into the new
virtual USB
standard sockets
that are becoming
increasingly
popular in both
business and home
environments.
A red button on the
back of the VMM-232
will convert it
from a cell phone
into a deluxe
coffee maker, so if
you ever find
yourself out of
range of a
Starbucks you can
pour yourself a
fresh Cappuccino at
the press of a
button.
The prototype of
the VMM-232 that
was revealed at the
Wobegon
Telecommunications
Convention goes
into full-scale
production in 2024
and should be
available in retail
outlets by
Christmas 2026.
"We're expecting
great things from
the VMM-232 when it
is released to the
public and expect
demand to exceed
that of the VMM-231
which hit the shops
last Christmas and
saw lengthy queues
in New York, Los
Angeles and
Chicago" said Paddy
O'Flarty, CMO of
VideoMaxMan.
For additional
information on
VideoMaxMan VMM-232
visit
www.videomaxman.com
ABOUT VIDEOMAXMAN -
VMM was set up in
1860 to meet the
rapid demand for
tin cans tied
together with
string. Its first
product, the
Tin-o-Matic 200,
sold over one
million units in
less than six
months. In its 150
year history it has
been a major player
in the
telecommunications
industry and has
contributed to many
of the major
innovations in the
sector. VideoMaxMan
is a founder member
of the TCBM-PO and
was awarded the
prestigious TC of
the year award in
1889.
--------------------------------------------------------------------------------
Contact:
John Cross
VideoMaxMan
Inc.
365 Crowne
Plaza
Western Avenue
Albany
New York
1111-0000
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Receive this 'Press Release
unPlugged' eCourse directly to your inbox.
Written with a great deal of consideration, the
instructions and strategies will enhance your
Online Marketing capabilities a Thousand
Fold.
This unRestricted
unCensored Press Release
eCourse is filled with
fundamental instructions. This eCourse is
NOT a
Newsletter, so advertising will be minimum to
none. It is edited in a manner to make best of
what you already know and what to avoid. Thus,
to increase your bottom line.
Here are the topics I cover in
this eCourse:
-
How to Write a Press
Release: Finding
and Developing Your Story
Finding your story
Developing your story
Reasons why your story would be published
Developing different angles
-
How to Write a Press
Release: Constructing the Press
Release
Starting out
The title: The most crucial part of any
release
The 'main' part
Last extra paragraphs and details
Editing your release
-
How to Write a Press
Release: Making
Media Appearances
To comment on a story or
feature
To be interviewed (on TV or Radio)
Interview Technique
Crafting a Perfect Press Release
Making the news
If you don't have news, create it!
Host an event
Be smart about your product
-
Writing a Press
Release: The
Successful Way
So what does the press
want?
TIPS for writing good taglines
for your business offer
-
How to Write and
Target a Persuasive News
Release
Be newsworthy
Be first
Be unique
Be focused
-
Lights, Camera,
Action... Who did
You Invite to Your Web Site's
Debut?
Prepare the invitations or
rather the AD Copy
-
Copywriting:
Techniques for a
Great Body!
Think about your Readers
Organize your Copy
Short is Better
Don't be a Dictionary
Keep Clear of Tech-Terms with Wide
Audiences
Clear & Concise
Get to the Point
There's No Place for Sexism or Racism
Subscribe
above and instantly receive
Part 1 of this eCourse. Even if it's 3:00
am! Delivered every 2nd day directly to your
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