Viral Marketing Goes Mobile
Print this Article
Mobile devices, mobile phones and PDA’s are one of the last
great frontiers of viral advertisement opportunities. However,
we have become experts at filtering everything, our air and
water, our eMail and pop-ups, and our mobile devices as well.
We are good at filtering.
History: Article | MAY 13/06
Edited : Lonnie A | MAR 28/09
The very idea of unwanted advertising streaming through our
Blackberries is abhorrent. Mobile devices are the ultimate
opt-in medium and, therefore, a great way for marketer's to
connect with users… if that’s what the users want. “WANT” is
the key word here. How should marketer's approach the
medium?
There are three main ways to achieve this. They are:
1. Offer exclusive content. Anyone can offer ring tones. It’s
the unique content, such as exclusive mobile images of new
brand concepts, that drives interest and calls them out in
other media like eMail campaigns, newsletters, websites, etc.
So a wireless campaign is most effective when it offers
exclusive content for wireless devices.
2. Make it useful and timely. Think about what would be handy
and helpful to have on a mobile device. Last year, for example,
Food Network enabled Sprint customers to download shopping
lists for their Thanksgiving dinners. There was a lot of
“Sprint-envy” going around among non-sprint customers.
3. Clearly define objectives. Usually, one of two business
objectives drives successful mobile experiences: incremental
revenue of brand intimacy. On the intimacy factor, a text
message usually takes priority over almost any other form of
communication.
Why? Because we haven’t yet been saturated with mobile spam,
and this is what causes us to prioritize wireless messaging
over voice.
Mobile marketing has been out there for a while but we
marketer's have new territory to explore. Video offers
fantastic opportunities for engagement. Consumers already
bypass their filters for highly useful or entertaining content
and will do so for rich exclusive, compelling content.
==========================
Travelogue of an Internet Marketer
Join Lonnie Amiraults Journey to
Internet Marketing Success.
http://Blog.SuccessUnPlugged.com
==========================
Continue -> Using Videos in Viral
Marketing
Social Bookmarking Sites
Site created using
XSitePro
| 
Facebook
Google Bookmarks
Yahoo My Web
Blogmarks
Livejournal
Technorati
Delicious
Digg