Building Your Mailing List with Downloads
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A mailing list is the lifeblood of your online business. The
old adage "the money is in the list" cannot be true enough --
if you had a targeted list of prospects to contact each time
you have a new product, you will be able to save a lot of
effort by marketing it to your existing list of targeted
prospects.
You can actually build up a targeted list of prospects that are
interested in your products by offering a relevant download on
your website. For example, let's take a look at a very good
example -- apple.com.
When you download the free iTunes and Quicktime software from
their site, they will ask you to fill in an optional name and
email form so that they can send you offers on songs that you
can purchase via -- guess where -- iTunes!
In reality, you do not need to offer such a "heavyweight"
download such as a full-feature software like iTunes. You can
attract prospects equally well with some quality freebies such
as a simple report, a free wallpaper, and so on.
The important thing is that your download offers enough value
for the prospect to be willing to give away his/her own email
address to get it.
However, slapping together a simple download and putting a link
on your website won't be enough to attract qualified prospects.
You will have to do some homework in order for your
lead-generating mechanism to work well for you.
First of all, you must place your download form prominently on
your website. Preferably, dedicate a page to it and link to
that page from every other page of your website.
That way, there is no way your visitors cannot find the
download page, and when they do, you'll get some of them
converted into your prospects!
Also, you have to put a little effort into promoting your
download. Explain and elaborate on the values of the download,
and why your visitors should download it.
You might think why would anyone want to pass on a freebie,
but most of your visitors would be too lazy to take the effort
to download it because most of their downloads just sit on the
harddisk collecting virtual dust. It is hence important to show
your visitors why they should download your freebie.
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How to Get Permission From First Time
Buyers to BILL THEM AGAIN & AGAIN..
Over & Over - For More of The Same
Product or Service - For Years to Come.
http://SuccessUnPlugged.com
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Continue -> Generating Revenue With Good
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