Is Your Email Marketing Spam
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Email marketing can be very effective as long as it is not
viewed as spam. This is critical because when your email
marketing is viewed as spam, it will not likely be read by the
recipient and may not even reach the recipient if it is trapped
by the Internet service providers spam filter.
History: Article Written - November 5, 2006
Edited by: Lonnie Amirault - March 22, 2009
For this reason it is critical for business owners to work
hard to ensure the email marketing they use is not viewed as
spam by either the recipient or the recipient’s Internet
service provider. This article will take a look at email
marketing and specifically how business owners can ensure their
emails are not viewed as spam.
The distribution list for an email marketing campaign is one
of the critical elements which can help to ensure the emails
sent by the business owner are not viewed as spam. Before this
can be accomplished it is important to understand exactly what
spam is.
Spam is essentially email which is unsolicited and sent for
the sole purpose of advertising or promoting a product or
service. Internet users receive mass quantities of spam on a
daily basis. For some Internet users this quantity of spam is a
huge source of frustration.
Other Internet users have become so used to the amount of
spam they receive that they barely even notice these emails.
Neither of these scenarios bode well for business owners who
are using email marketing campaigns to promote their products
or services. Internet users who are angered by these spam
emails may react harshly and report your emails to their
Internet service providers.
Internet users who do not even notice spam are likely to
either automatically delete your emails and may block your
email address to prevent future emails from getting through to
them.
Paying special attention to your email distribution list and
only including recipients who had specifically asked for
additional information will help to keep your emails from being
viewed as spam.
One way to acquire email addresses for the purposes of
orchestrating an email campaign is to ask interested customers
to register with your website and specify whether or not they
wish to receive future emails with additional information,
advertisements or other useful tips.
This ensures the recipients of your emails are genuinely
interested in your products and services and are not likely to
view your emails as spam.
Another way to ensure your emails are not viewed as spam is
to offer recipients the option of being removed from the
distribution list with each email. This is important even when
the recipients specifically asked to receive these emails
because they are entitled to change their opinion at any
time.
Offering the email recipients the opportunity to remove
themselves from the email distribution list whenever they want
is worthwhile because it allows recipients to have some control
in the situation. This is a stark contrast to spam in which the
recipients feel as though they have no control over the
situation and no way to stop the spam from bombarding their
inboxes on a daily basis.
Finally, business owners can help to ensure their email
marketing campaign is not viewed as spam by including quality
content in the emails they send to the recipients on the email
distribution list. This may include providing feature articles,
product reviews or a series of short useful tips which will
likely be of interest to all who receive these emails.
These emails may also include a soft sales pitch but this
sales pitch should not be the focus of the emails. Putting too
much attention on the advertising is likely to lead the
recipients to assume the email is nothing more than spam.
Conversely, providing quality information which is useful to
the recipient and subtly urging them to perform an action such
as making a purchase or investigating the details of a product
can make the email seem much more worthwhile and less like
spam.
==========================
How to Grow a Wildly Lucrative Internet
Business in 45 Days Using a Favorite
Hobby or Job... Lonnie Amirault is...
http://SuccessUnPlugged.com
==========================
Continue -> Effective Email
Marketing
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