When To End Your Email Marketing
Campaign
Print this Article
Deciding when to end an email marketing campaign is one
subject which many business owners may struggle with on a
regular basis. This decision can be difficult both in
situations in which the email marketing campaign is enjoying a
great deal of success and in situations in which the email
marketing campaign is failing.
History: Article Written - November 5, 2006
Edited by: Lonnie Amirault - March 22, 2009
In general business owners will have to evaluate a number of
different criteria to make this decision and there is no one
specific formula which will work for all business owners. In
this article we will examine three different scenarios
including a successful email marketing campaign which is
approaching a logical conclusion, an email marketing campaign
which is failing and a successful email marketing campaign
which may be able to run indefinitely.
First we will examine the case of a successful email
marketing campaign which is approaching a logical conclusion.
In some cases it may be logical for a business owner to
conclude his email marketing efforts.
The most obvious example is an email marketing campaign
which is focused on achieving a specific goal and not selling
products or services. For example an email marketing campaign
which is political in nature may start off slowly, peak during
a time when voters are most interested in obtaining information
about the issues and then begin to wane as the voting process
begins and the majority of voters have already made their
decision.
Similarly an email marketing campaign which is focused on
collecting donations for a specific charity will logically end
as the goal is reached. These email marketing campaigns may be
highly successful but there is simply no reason to continue
them beyond when the goals is reached.
Next we will consider the case of an email marketing
campaign which is not achieving its goal. Deciding when to end
an email marketing campaign of this nature can be difficult
because it will involve a number of different factors.
For example if the business owner is investing a great deal
of time and money into email marketing and not generating
results despite an honest effort it may be time to end this
marketing campaign. However, if the business owner has not
invested a great deal in the email marketing campaign and has a
few remaining ideas for turning the campaign into a success, it
might be worthwhile to continue the email campaign for a little
longer to see if the desired goals can be met.
Finally, it is important to note that email marketing
campaigns do not always have to come to an end. Consider a
niche topic such as search engine optimization (SEO). A
business owner who has been producing and distributing monthly
e-newsletters on this subject and receiving a positive response
to these email marketing tools, there is not reason for him to
discontinue the email marketing as long as he is still capable
of producing the e-newsletters.
Similarly to the way many magazines have been in publication
for years and years it is possible for an e-newsletter to
remain active for as long s there is a need and an interest in
the information being provided. In our example of a business
owner publishing an SEO newsletter, the need for this product
remains because SEO is continually evolving and recipients of
the e-newsletter may anticipate receiving the e-newsletter each
month to get more information on current trends in the
industry.
==========================
Watch Money Get Deposited Into Your
Bank Account Automatically While You
Relax on an Exotic Island Vacation...
Travelogue of an Internet Marketer
http://Blog.SuccessUnPlugged.com
==========================
Continue -> Word Of Mouth Marketing Stemming
From Email Marketing
| 
Facebook
Google Bookmarks
Yahoo My Web
Blogmarks
Livejournal
Stumbleupon
Technorati